Everyone -- thanks for the input!
Davis I was not going for a flat design at all. Well, not intentionally!
The blue background (HEX: 0099CC) is the default background color of a Ghost theme I installed -- I really like it and want to keep it.
I quickly created a logo and then used a color calculator (http://www.sessions.edu/color-calculator) to find some complementary contrasty colors for the logo against the blue background.
I will experiment with a darker outline (instead of white), but I have no idea how to do things like overlay treads, etc., as I simply used an online logo maker. Nor do I have any interest in diving into a graphics editor, as this forum is more of a fun project than anything else.
Would you still spell out BC in full if the domain is http://singletrackbc.ca ?