Toby Hmm, I always thought keys are different than property names:
0: {
propertyname: 'Toby',
propertyname2: 'Muffin'
}
0 is a key that is usually in quotes, and propertyname, and propertyname2 are.. propertynames but usually in quotes. So that's why I got a bit confused when you only mentioned keys because they are property's that are in quotes as well, not just keys? (Keys in this case are too).
In any event, if your data was object literal I believe it's negligible I guess. Oh well, worth a shot, I guess I forgot about gzip compression.
Edit: Because from what I see, I would agree with you, it's negligible / not worth it when gzipping it.
My test was just conducive to regular plain text, that's why I think.