notakoder thanks for the feedback!
It's always a bit difficult to provide suggestions for folder ownership. The best managed hostings usually already provide compatible users between SSH and webservers. People who install VPSes should be aware of permissions and might already have their own preferences.
Some hostings might even have their own guides with suggestions on how to handle file permission on their servers, in which case it would be better to follow that advice.
Personally I like to run SSH and the webserver as the same user to prevent any problem/confusion, but it's not something that can easily be recommended to people who didn't install the webserver themselves.