MichaelBelgium I still like it... 😛
rob006 I doubt Michael is striving for worldwide success from the get go, so having search terms and what not wouldn't be an issue as a start up. As the company grows and gets bigger, then the name will be more and more well-known. Starting locally, which I only assume is the short-term plan, he would have some sort of marketing whether it be via social media, business cards, flyers, brochures, etc. People in his immediate area would know about it regardless of what the name is.
Either way and whichever name you choose, I wish you all the best of luck with it Michael. Be sure to share your name once you've stuck with one. 😉