Wombat I'm not sure I follow you..?!
Henry Haha. That's exactly what they want the user to think. The new logo looks modern and playful aka childish. Everyone is going mobile, and sans-serif scales better to smaller screens – which makes the text more distinct and easier to read. And this is not the first time they have changed their logo.
And the best part? The previous logo was ~14,000 bytes. The new one is just 305 bytes.
PS. They're simply evolving, as is the internet and it's users. 🙂